Jon Maurer

Most software vendors include volume licensing programs in their repertoire of products and services. IBM does it, Microsoft does it - and so do others. However, volume licensing programs are not all created equal. Some are seemingly designed to tip the scales strongly in favor of the software vendor while squeezing the customer. Passport Advantage is IBM's volume licensing program and is designed with the customer in mind. Software vendors should be allowed to profit from a volume licensing program. But the customer should win, too. Unfortunately, that's not always the case. For example, some vendors' programs require their customers to upgrade with every new release of popular software. Does this benefit the customer - or does it just create the equivalent of an annuity-like revenue stream for the vendor? How does it benefit you? Well, it doesn't. While not all ... (more)